A team atFountain

Brand kit

Our logos, colors and type

Everything you need to put Fountain Labs or CPUC on slides, swag and screens. Grab the full kit or single files below.

Fountain Labs

Fountain Labs primary logo, full color

Primary, full color

Slides, web and docs on light backgrounds.

Fountain Labs primary logo, sticker

Primary, sticker

Dark or busy backgrounds, stickers and die-cuts.

Fountain Labs mascot

Mascot

The walking monitor, without the wordmark.

CPUC

CPUC primary logo, full color

Primary, full color

Light backgrounds.

CPUC primary logo, sticker

Primary, sticker

Dark or busy backgrounds. Leads every event piece.

Colors

Navy#0B1B33 · Pantone 289 C
Ink, outlines, dark backgrounds
Blue#2B7BF0 · Pantone 2727 C
Accent
Shade#0E5BB8 · Pantone 2935 C
Blue in shadow
Cream#F7F3EA · cream stock
Light backgrounds, sticker borders

CPUC 2026 accents · event pieces only, used sparingly

Mesa#C4633F
Sun#F2B66D
Saguaro#5E6B4E

Type

Archivo Black

Archivo for everything else. Both are free under the SIL Open Font License, and both are built into Google Slides.

Rules of thumb

  • Backgrounds are cream, not white. Navy for dark pieces.
  • Use the sticker logo on dark or busy backgrounds.
  • Keep clear space of at least the height of the Labs monitor screen (or the CPUC "C") on every side.
  • Full logos go no smaller than 240 px on screen or 1.25 in in print. Smaller than that, use the icon.
  • Never stretch, recolor, redraw or retype a logo, and don't add effects.
  • One big headline per slide or page, sentence case, eight words or fewer.
  • Flat colors, heavy navy outlines, hard offset shadows and halftone dots. No gradients, soft shadows, stock photos or clip art.
  • The Fountain logo signs our pieces small and in white. It never leads.